The Silent Salesman how I promote my website

Your Shopping Cart Needs To Be SEO Optimized

Given the level of competitions in commercial online businesses, you are well aware of the need to maximize the potential of your websites and other features that you might have. This includes optimizing your shopping cart by using SEO techniques to meet and go beyond the current web standards and enable you to get ahead of your competitors.

An online shopping cart is in itself a wise investment especially if you have a website geared towards commercial viability. The benefits of a shopping cart cannot be undermined. By having a shopping cart, you can manage more efficiently your product inventories. It is also a great means to convert website traffic to tangible sales. The shopping cart is useful application that can help increase your visibility on the internet which in turn can increase your return of investments.

The shopping cart is an innovative product that you should take full advantage of. And like any other investment, if you don’t take good care of your cart, it will not be worth anything. There are a number of ways where you can optimize your shopping cart.

When you customize your shopping cart remember to that little crawling neighborhood friend of yours: the spider. But in this case it’s more of the web spider concept that you need to worry about. It is important that your links on your shopping cart can be spidered. Ensure that your URLs will be easily remembered by both your clients and search engines. Using categories and product names on the URL is one way to keep search engines spidering your content.

One thing that you should avoid when optimizing your shopping cart are duplicate contents. You can have duplicate contents when you the same exact content in multiple categories. Your page rank can be affected by having duplicate contents.

Another thing that you should remember is to know your clients’ needs and how they go about finding them. When you created your shopping cart, use commonly searchable words to refer to your products. For instance, use “chair” if you’re selling a chair and not a “comfort device”. Make sure to use brand and specific model names on your inventory as well. Place them properly in the title and heading of the pages.

With regards to the SEO order, use proper title tags. Write creative meta descriptions as well as the texts describing the products and categories. Don’t forget to use proper headings.

Another aspect of SEO that you should incorporate in your shopping cart is linkbuilding. This is creating an opportunity for search engines to find and rank you. You will have to create a lot of links to your site. You can email various site owners and sell the idea of linking your site. It would be ideal to have site owners use your top keywords in the anchor text, though.

If you find SEO work complicated and troublesome, there are numerous specialists which can do the work for you. However, that would be additional costs on your end. It would be better to study the techniques and applications and do the basic optimization yourself.

In this day and age, being noticed on the internet is no longer as simple as creating your own website. You need to direct traffic to your webpages including your shopping cart and try to convert that web traffic into sales. The need to optimize your shopping cart is real and would be advantageous to you as well.

While many shopping carts now a days come with 2 or 3 of the components listed above. It’s difficult to find one which acommodates ALL SEO optimization¬† components, but there is one that comes to mind — Pinacle Cart.

Their current version is highly adaptable to all SEO tactics out there, including SEO friendly URL’s, proper .htaccess handling and mod rewrite syntaxes making Pinacle Cart a true winner in the Bang For Your Buck category. Plus, Pinacle Cart is one of the few companies which truly do want to help you succeed. Their support is truly amazing in every aspect and your feedback is always welcomed an tended to.

For more details and pricing on Pinacle Cart, be sure to check out their website over at http://pinaclecart.com when you have a minute. I have to tell you, they are not cheap, but (a) they are no more expensive than any other high quality shopping cart, but pound for pound, they are certainly worth EVERY penny.


About the Author:
Joey J, aka Mad Hat Marketer, has been successfully teaching offline businesses for over a decade and has recently transformed his business and entered the online industry to share his accolades of knowledge with online marketers and is currently finishing up his 4th online marketing study course.
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