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What Is Seo?

Search Engine Optimisation (SEO) is the process of boosting the volume or quality of traffic visiting a particular website from search engines like Google, Yahoo or MSN using ‘natural’ or unpaid search engine results. It should be seen as distinct from search engine marketing, which is about paid-for inclusion.

Search engine optimisation is about pushing a site as far up the search rankings as possible so that more people are likely to visit it, and, ultimately, spend money.

SEO can target specific types of search, including images or videos. It works by understanding how search engines work, and how people look for information online.

In a nutshell, optimising a site involves editing both content and HTML and associated coding, making it more relevant to specific keywords and taking away barriers to search engines’ indexing activities. Optimisation techniques may be incorporated into a site’s design and development.

Search engine optimisation services can be provided either in-house or by consultants, as a stand-alone service or as part of a wider marketing campaign.

Why Use Search Engine Optimisation Services?

Search engine optimisation services can often be provided much less cheaply than other types of marketing campaign, while being just as effective, if not more so. While most marketing is localised, the Internet allows you to reach a potential global audience of billions.

The conversion rate from online visitor to paying customer is also higher than with other types of marketing. SEO attracts prospective customers who were actively searching for a keyword linked to your website, which means the interest in your product or service was already there.

A good company will track your results, and show you how much your search engine rankings have improved.  Good search engine optimisation services are also about helping you to confirm and finalise the keywords your site will include. Companies providing these services well have an accurate understanding of the words people use when tracking down products, and even what misspellings are commonly used.

Without the access to the extensive knowledge which these organisations have, you are unlikely to be able to secure strong search engine results yourself.

Why Use Search Engine Optimization?

Search Engine Optimization is one of Britain’s leading SEO companies. With prices starting at just £1500, we offer three different packages – gold, platinum and diamond.

Unlike other providers of search engine optimisation services, you pay once you’ve seen results. Whichever package you choose, we offer a dedicated account manager and an online reporting suite. We’ll measure results carefully, and let you see monthly ranking reports.

We’ll do a thorough overhaul of your site as it is now, checking for things like broken links and duplicate content, and identifying strengths and areas which can be improved. We also offer a range of ‘off page’ services, including article submissions, blogs and press releases.

See our website today for more information on how our search engine optimisation services could send your website racing up the search engine rankings so it comes out on top.

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