The Silent Salesman how I promote my website

Internet Marketing – Not A Piece of Cake Pt. VI

In Parts I – V we began our discussion on building an online business. We tried to impress upon the new online business owner that, although there is definitely money to be made in online marketing and that there certainly were some definite advantages of creating an online business compared to a traditional ‘brick and mortar’ business, it is not a ‘slam dunk’

Creating a web based business can definitely be a challenge and requires your learning and mastering several different skills. One area stands out when it comes to the importance of learniing certain skills but also in the complexity and importance of mastering this concept. In short, it’s Traffic.

There are numerous ways to generate traffic to your new online business. In this article I’ll provide you with a good start and then in this and future articles review some of the more critical things you need to know in order to be a success.

So here is your list not in any particular order:

1. SEO

2. Email Marketing

3. Article Marketing

4. Forum Marketing

5. Joint Venture Marketing

6. Social Networking – Twitter, MySpace, Facebook etc.

7. Video Marketing

8. Blogs

9. PPC Marketing – Google, Facebook etc.

10. Word of Mouth Viral Marketing

11. Give A Ways

and the list goes on and on.

What you may have already guessed is that I think that you need to become an expert in each of these but only one at a time but then, incorporate them all to build your ‘Marketing Funnel’ so that no one marketing tactic is critical to your online success.

So, let’s talk a bit about Search Engine Optimization.

This is probably one fo the most difficutl skills to master not necessarily because it is so complicated but rather because the game changes all of the time. SEO as a technique concerns itself with arranging your website’s keywords, metatags etc. so that the all important search engines (like Google, Yahoo etc.) locate them and index them simply.

By doing so, you look to find yourself on the critical first page listing on these search engines in the ‘organic section’. The organiz section is the listing on the left side of the page, for example, in Google. The ads at the top and on the far right are paid ads which we will discuss in future articles.

If you are a newbie to SEO it can be a daunting task and one you can easily outsource to the professionals. Be careful not to give up the ownership of your site so that if the process doesn’t work to your satisfaction you’re not in a bind.

Also, if you decide to outsource, make sure you watch the results and measure, measure and then measure again. If SEO is not maximized on a consistent basis you may find yourself on page 1 today and page 10 at some time in the future.

Stay tuned for Part VII where we’ll discuss another traffic tool you need to have in your arsenal.

Cary Ganz is the Designer of Newbie Rewards, A One Stop Shop for Newbies. Newbie Rewards was designed to provide the new online entrepreneur with one place to find the information, tools, videos, courses etc. that they need to start their new online business without wasting tremendous amounts of time and money. Free memberships are still available.

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