The Silent Salesman how I promote my website

Internet Marketing: A Must For Online Businesses

In the era of cut throat competition where the slow in the race are crushed ruthlessly, marketing on internet is the most tough one. Here things change with one wink. You have to have a perfect marketing plan and a proper strategy to meet your target or you lose. Online marketing or internet marketing is more than a simple PPC or Email marketing. It is rather a wholesome strategy that takes your brand to the top and make you hit with your target audience.

Website optimization

Most of the E marketers lose sight of this very important and basic step. The work of internet marketer starts with the very optimization of the website which marks the presence of the brand/product/service on the world wide web. Very often the thrust is given on the visual appeal, the flash, photographs and images, which is not at all wrong but one should optimize them for search engines also. As the search engine bots are blind to images the website loses its chance to get good rank in search results. Use of the ALT Tags makes the images readable for the search engine bots. Also one should give utmost attention to the meta tags. Title, description and keywords tags should be written with great care to catch the eyes of search engines. Each page should use different title and description. Also the, key phrases should be incorporated in the URLs of the pages. Instead of table form try using CSS and DIV techniques for your websites.

Links

As yours is a new website chance of Google cashing and indexing it are very less in the beginning. You need a great recommendation to get to the elite group. And here the magic password is links. If your website is linked to other websites with good page rank then you rise in the eyes of Google. And your chances are bright to get indexed. Now the question is to how to get those links. Either you can go for paid links or the other option is to participate in forums related to your product. This can give you the needed visibility in the eyes of search engines.

Paid keyword advertising

It is difficult for a new website to get a good rank initially. So you can go for paid keyword advertising for that initial period till your website starts showing up in the results. You can start up with Google as it has good reputation globally for providing best search results. Yahoo and MSN are other search engines which have excellent paid link system. More over they let you chose and target a particular demography for your paid keywords/phrases.

Advertise on related websites

You can go for online advertising on other websites which are related to your product/service. For example if you are a travel company you can advertise on hotel websites, airlines, travel insurance websites.  Put your banners there and you can expect to get fair amount of traffic.

Get a professional to help

If all these strategic steps towards the promotion of your website appear too complicated then the best way is to hire a professional to get you the desired results. There are good SEO and Internet Marketing companies in Delhi that can help you in promoting your website. Usually they provide all website related services and get you visible.

The Author writes about online advertising, keyword advertising and online marketing, she also wants to share her views with others on net.
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