Even if you have a healthy client base for your personal service business, you may still have a thin email list. To get more of your customers to become email or newsletter subscribers, you need a plan which will enable you to build your list the right way. Here are the most effective ways to build your permission-based email list.
Create a Signup Form for Your Website
There should be a signup box on every page of your website. Having only one on the homepage won’t begin to take advantage of all the visitors to your site. Make it match the overall theme of your website and make sure the code is on every page so that the casual browser can decide at any time to subscribe.
Place a Link to Your Signup Form in Other Forums
Any message boards or social sites you use should include a button which links to your signup form on your website in all your posts.
Hold a Subscription Drive
You can hold a subscription drive in person as well as online. Create a short paper form to be used in your brick-and-mortar establishment. Keep it simple so it can be fast and convenient. You can also make a subscription drive on your website. Be sure to keep an organize record of all new subscribers and opt-in forms to avoid spam complaints later on. Offering incentives to perspective subscribers is a great way to accumulate a bunch. You can offer discounts, VIP access to special events, free gifts, private sales or free gifts.
Forward-to-a-Friend Links
Make sure you have a link in all your emails that allows your subscriber to share your information with their contacts. You could even design a campaign that gives your subscriber credit for new subscribers that followed their forward-to-a-friend link and offer an incentive.
Participate in Trade Shows
Use a paper signup form to collect email addresses at any trade show or event where you will be promoting your business. For an extra twist, hold a raffle for people who sign up with you to win a free service or product or a discount. Be sure the form has an opt-in box clearly stating that they are subscribing to your email newsletter. It’s a good idea to go through and check the paper forms for the box being checked in before you add them to the list. You have to guard yourself against spam complaints.
Cross Promote With Other Newsletters
You are not alone in promoting your business through an emailed newsletter. Many feature advertising space for other businesses. You can trade promotional spots with other newsletters to increase your exposure to related audiences.
EasySendMail offers you everything you need to run successful email marketing campaigns. You don’t just blast emails out, you track, analyze, and learn about your clients to improve your ROI, conversions, and sales.
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