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Five Ways a Blog Helps Your SEO & Boost Your Rankings

I am sure you have heard a lot of talk about blogs and I am not just referring to the Gossip Blogs, I am referring to business blogging. A role a lot of businesses has taken on because of it multiple benefits. A blog plays a significant role in boosting your SEO, but it also helps to build relationships, establish yourself as an expert and keep people tuned in to your website that can lead to increase conversions and sales if executed effectively. Today I want to share the top five ways a blog helps to boost your SEO efforts

Automatic SEO – A blog can be configured to automatically optimize any content that you add. It is extremely search engine friend and it creates unique page urls.
Link Building – You create links several ways with a blog. If your blog posts are great, people will link to it, they will bookmark it, share it with a friend or with their social network. Secondly, when you create a blog, you link to other pages on your website that directly relates to the blog post.
Keyword Tags – When you create a blog post, you can add as many keyword tags to that blog as possible. Keep it related though for it to be effective.
Content – Search Engines love fresh content. This is probably one of the most important roles a blog plays; it allows you to easily add fresh content to your website. Even if it’s a couple paragraphs. Most importantly, blogs have plug-ins that automatically ping the search engines to let them know that your website has been updated, so that they can come back to crawl your website each time a post has been added.
Blog Comments – If visitors are commenting on your blog, most likely they will use keywords or keyword phrases that are related to the blog topic in the post that you may have or may not have used, which will increase your keyword density on the page, which in turn increases your chances of being found for that keyword
Get Found Online – Getting found online is a bonus from having a blog, so many people that I speak to, who don’t have seo, but has a business blog, is able to show up on search engines results, by using effective blogging tactics, such as included keywords that their target market will use to find them in the blog title and throughout the posting.

About the Author:
Nicole McCullum is the founder of Captivate Designs, a New York Web Design Company servicing clients throughout the U.S., Canada and UK. Captivate Designs offers Web Design New York clients’ professional web design that projects a professional image, establish credibility, and convert more visitors into leads and customers. For more information please contact her at or for more helpful tips visit her blog at
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