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5 Effective SEO Tips for Marketers Who Are New in the Business

New internet marketers need all the help they can get in promotions. The competition is tough, the market is more discriminating, and profit margins are getting smaller than ever. As if these challenges aren’t enough, they are also constrained by limited budgets. For many, search engine optimisation (SEO) is the solution. It enables company websites and its affiliates to grow organically on the search engines. If done correctly, it can even out the playing field for all players.

Some low-cost SEO tips that can be effective in helping you attain high rankings include:

Creating Lots of Important Content – make everything into content and then make some more. Content is still king on the search engines. Making relevant content is not as challenging as it sounds. For instance, you can record all interviews done by your company and have it transcribed. Conversations, opinions, etc. can be added to the blog or forum. Aside from text files, focus on creating vides as well. Good videos can help you rank high on the search engine results page (SERP).

Localise for Search – chances are, generic keywords are already being targeted by hundreds, if not thousands, of competitors. This is really true if your business is involved in a highly competitive field. One way to get around this is to optimise your site for local search. This strategy involves using your location as part of the keyword, adding your site to the local search directory, and submitting content to aggregators.

Making It Personal – new marketers and small businesses have a winning factor over their bigger rivals: their personal voice. On the internet, audiences trust the people they see, hear, and read about. They are more easily swayed by people who are confident in backing up their products personally. Make it a point to create videos, reviews, and articles regularly. If possible, create a buyer’s guide that will establish you as an expert in the industry.

Improving Website Speed – many new marketers don’t give much importance on the speed of their website. But this is in fact an essential aspect as far as Google is concerned. Check out how fast your site loads and improve on it. This has a double-edged benefit because it will help you rank better while enhancing customer experience at the same time.

Getting Better at Internal Linking – everyone knows that inbound links are crucial to any SEO endeavour. But there is one linking method that is often forgotten and that is internal linking. It is surprising that many marketers are not noticing this method because it is simple and costs nothing. All you need to do is to select the right anchor text for previous content articles and you will reap great benefits from it.

About the Author:
This article was made by Pickaweb. Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. You can also visit our Professional Website Hosting Services website for more services. We also offer Reseller Hosting and other services such as Online Website Builder, Dedicated Servers, Domain Names, Data Backup, Web Design, Web Design Templates, Email Marketing, 0800 Numbers and VPS Hosting.
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